Using keywords in your small business website content is mission critical! Even if you’re a small business owner running your website by yourself, you need to be using keywords in your website and blog content. If you aren’t using keywords, and cling to the hope that your website’s search engine rankings will magically improve – you might as well put on cement shoes and jump in the Mississippi river.
Be proactive about using search engine keywords! The following six tips will help you optimize your website content and improve your small business search engine rankings.
1. Don’t simply use one or two search engine keywords.
Spend a few extra minutes before writing, or after your outline is complete, and research four or five additional search engine keywords that are related to the theme of your content, and, that dovetail nicely with the overall content of your website. Using keywords related to your main one or two words and phrases will broaden your results in search engine rankings.
2. Pay attention to keyword density in your website content.
You want to strike a balance between having a high enough density to boost your search engine rankings, while not overloading your copy. If your website content is too keyword-dense, search engines may devalue your page and human readers will find your writing unnatural. Depending on the type of your website, a good goal is to shoot for 2.5% to 7% search engine keyword density.
3. Regularly review how you are using keywords and what search engine keywords you are using.
Much like the search engine rankings for certain words change over time to add new websites and drop old websites, keywords also ebb and flow. It is a good idea to evaluate your website copy every few months and update old, poor performing search engine keywords.
4. Make sure you are using keywords where they are valued the most by search engines.
Use your keywords in page titles, the HTML title tags, ALT tags, META tags, image tags, and throughout your website copy in the H tags and bolded, where appropriate. In addition, whenever possible, use keywords at the beginning of a page title, as these positions are given more weight when calculating search engine rankings.
5. Use search engine keywords in article summaries, author biographies and content excerpts and internal hyperlinks on your website.
Some search engines use this information directly or combined with other web page details when creating results in search engine rankings. Using keywords in theses places are good for search engines and for human visitors.
6. When linking to your website from other sites, make sure you are using keywords in your link’s anchor text.
Anchor text is the text that describes or names the link. Also include search engine keywords in the sentences around the hyperlink. More advanced search engines, like Google, use proximity of search engine keywords to links when determining relevance and page value in search engine rankings.
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