Are you good at reading minds? Surprise! Customers aren’t good at reading minds either! But, they are masters at finding everything that is wrong with your website. Improve your website to enhance sales conversions, online branding and increase your search engine rank.
The following ten questions to improve your website will provide you with a clearer picture of your website’s problem areas, or possibly indicate that it’s time for a website redesign. Let’s get started and improve your website today!
1. Does your website clearly explain what products and services you provide and whom you serve? Does your website tell visitors:
- What services and products your company offers?
- What niche markets you serve and can provide customized products and services for?
- What size of businesses, types of individuals, and geographic locations you serve?
2. Is your website easy to navigate?
- Are you following website basics, such as a logical navigation menu that is easy-to-understand, intuitive and well-organized?
- Is content easily searchable?
- Are button and text links easily identifiable and clickable?
- Are graphics optimized for fast download and web use?
3. Does your website help differentiate your products and services and build your company’s brand image? Does your website:
- Explain how your firm creates and/or adds value for your customers?
- Address your customers’ needs from their point of view?
- Use your company’s colors, typography and graphics to create a consistent online brand image with your other marketing collateral materials?
4. Does your website leverage your strengths? Does your website:
- Position your company’s experience, capabilities, industry knowledge, education and products competitors?
- Provide education material and resources for interested customers, current customers and the community?
- Include testimonials, case studies, research reports and published material?
- Inform visitors about your involvement in industry and community groups?
5. Does your website engage prospects with offers that encourage them to contact you for more information or buy online? Does your website:
- Cater to the individual consumer stages of the buying process?
- Make a strong call to action on each page of your website?
- Make readily available and easily visible your company’s contact information on each page of your website and all downloadable documents?
6. Have you included multiple touch points for visitors to quickly and easily contact you for additional information? Can you be reached by:
- Phone
- Callback request
- Downloadable document, brochure and/or report
- Completing an online form
7. Is your website optimized for search engines? Have you included:
- Relevant search engine keywords and phrases customers use to search for your products and services?
- Meta Tags, Keywords and Descriptions on each page of your website?
- Popular keywords in your page URLs?
- Page Titles, headlines and optimized Body Copy on all of your pages?
- Links to external information and additional resources?
- A site map containing links, keywords and descriptions for each page of your website?
8. Is your website built using the latest standards? Does your website:
- Avoid using tables and frames wherever possible in favor of CSS?
- Employ graphics, buttons and links labeled with relevant keywords?
- Tastefully use Flash animation or other multimedia elements?
- Include descriptive tags for graphics, photos and buttons?
- Include search engine-friendly indexable text descriptions for dynamically generated web pages?
9. Is your website actively linked to by other websites?
- Is your website listed and linked to by online directories, social networks, communities, and local business and networking groups?
- Have you included website content that other sites will want to link to (such as published articles, news clippings, product reviews, reports and checklists)?
- Are you actively pursuing trading links with business partners and other relevant and important websites?
10. Do you keep the content of your website updated?
- Do you have a person in charge of updating web pages and documents on a routine schedule?
- Is all of your contact information and details about your company and staff current?
- Do you track your website traffic statistics and add new content according to the results?
We’d like to hear from you! If you enjoyed this article on how to improve your website, leave us a comment below. Help us start a discussion. Ask a question or two. We’d like to hear from you. Thanks for reading!
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