Suck The Air Out Of The Room With A Dynamite Sales Kit

D

o you have a sales kit for your business that screams, "we have to work with this company!" A key component of marketing your Las Vegas business is the development of a sales kit that you can take to meetings with potential customers and leave behind for further review afterwards.

Your sales kit should include the core reasons for why customers choose you, the features and benefits you offer that other companies can't match, and specifics about your products and services the prospect was interested in.

Your sales kit should be designed as a flexible marketing portfolio that can be mailed to referral prospects, presented to executives at targeted companies, handed out at trade shows and industry events, and, left behind with prospects after meetings and presentations to reinforce your core services, features and benefits. It's also an effective tool for the client's own internal promotion of your services to other bosses and managers that wield the final say on hiring.

Basic Sales Kit Components

Your sales kit should be composed of an interchangeable set of company information and marketing sales sheets for each of your services and products that can be mixed, depending on the needs of the recipient.

Core components of the sales kit include:

A custom-branded folder or portfolio
A customizable sales letter on company letterhead
Individual product and services sales sheets for various customer applications
Individual company brochures that detail your history, mission statement, biographies of key staff members, experience, industries served
Previous client successes (client testimonials or brief white papers and case studies)

Sales Kit Objectives

The objectives of your sales kit are to:

Create a strong, memorable and positive first impression of your Las Vegas business by enhancing the brand image and projecting your firm as a reliable expert in your industry.
Position your business uniquely from competitors and facilitate the marketing process from referral to prospective client and transition into new client.
Develop a flexible branding framework that includes essential marketing collateral and communications materials that are interchangeable and swappable on the fly to target prospective client’s individual needs, while maintaining a strong and unique visual brand identity and a deeper, subconscious brand dialogue.
Build a link between offline and online marketing and content to create a uniform brand identity with visual continuity across all media, and, to advance prospective clients along in the buying process.

Sales

As you've heard a thousand times before, sales are the lifeblood of any business. For more information on how to ramp up your sales and effectively integrate your marketing with your sales efforts, read our other blog posts at: Sales.

Michael Borowiecki

What Goes Into A Sales Kit?Las Vegas Search Engine Optimization, SEM And PPC -- The Divine Trifecta