Sadly, many small business owners starting out on the web forget to promote their website offline. Failing to realize that traditional advertising, marketing collateral materials and public relations are a great way to promote your website to a wider audience. To stay competitive and produce better, more qualified customers, use the following tips to help promote your website offline and then kick things into high-gear and promote your website online too!
To Win Big, You Must Promote Your Website Offline
With internet penetration over 73% of adults in the U.S., according to the Pew Internet and American Life Project, it’s no wonder there is such a large crossover of integrated online marketing and opportunities to promote your website offline. Stop for a moment and look around. Open the magazine on your coffee table or postcard from your dentist – just about every piece of marketing has a website domain name included for you to request more information.
If Your Phone Number Is On It, Include Your Web Address
Think integrated! Promote your website address on everything you would normally put your phone number on. If you use it to communicate with customers, include your website. And, if it’s important enough for your phone number, promote your website address too! Promote your website address on:
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• Your business cards and letterhead
• New customer marketing kits
• Company brochures
• Product and service sales sheets
• Product packaging
• Newspaper and yellow pages advertising
• Faxes
• PBX and voice mail greetings
• Promotional items
• Business forms
Promote Your Website In Your Public Relations
Don’t stop marketing your website with the above advertising and collateral material! Promote your website address in all of your traditional public relations efforts. Be sure to promote your website address in:
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• Press releases
• Editorial columns
• Articles you’ve written
• Media kits
• When quoted or referenced by news media
• Any other published pieces — whether they were actually printed in trade publications, or simply used on your website as supporting marketing materials.
How Else Can You Promote Your Website Offline?
If you’ve been paying attention to the theme of this article — Don’t waste any opportunities to promote your website and small business offline. There’s no excuse for not including your web address on every printed piece of communication coming out of your business. Much of your offline website marketing will help move prospects along in the consumer buying process and educate customers who are evaluating your products and services. So get out there and promote your website using offline and traditional media!
Give us an earful! We’d like to know what you think about our beginner’s guide to promote your website offline. Help start a conversation or ask a question in the comments section below. We don’t bite! Thank you for reading!
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