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What’s The Frequency Kenneth? A Primer On Small Business Advertising Reach And Frequency

January 7, 2010

Like the R.E.M. song, “What’s The Frequency Kenneth,” if you’re in charge of your small business advertising, you need to know about advertising frequency, advertising reach and advertising CPM. Take a peek inside for a rundown on basic advertising terminology and how to use it to your advantage.

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Small Business Branding – 3 Lessons From The King Of Cool Steve McQueen

December 28, 2009

An American movie icon from the ’60s and ’70s, actor Steve McQueen was often referred to as the “King of Cool” for his tough guy persona and suave onscreen demeanor. So just what can a Hollywood actor teach small business owners about brand marketing and small business branding? Check out these three golden lessons on small business branding, inspired by Steve McQueen.

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8 Copywriting Tips To Keep You From Writing Like An Idiot

December 21, 2009

It sucks sitting next to a self-absorbed moron at the airport that can’t get the hint you aren’t interested in what he’s saying. Make sure your copywriting isn’t like “that guy.” Use the following eight copywriting tips to keep your readers interested, informed and excited. You too can write killer copywriting to market your small business!

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Using Keywords To Lay The Smackdown On Search Engine Rankings

December 16, 2009

Using keywords to improve your small business website’s search engine rankings is an absolute must! If you’re still hemming and hawing at using keywords, it’s time to start doing! The following six tips will get you started with the basics of search engine keywords to propel your search engine rankings.

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What Is SWOT Analysis – Can SWOT Analysis Provide Super Small Business Marketing Powers

December 10, 2009

What is SWOT analysis, it sounds really technical? Don’t worry, it’s not that bad! Follow along for a detailed look at how to prepare a company SWOT analysis to identify your strengths, weaknesses, opportunities and threats for small business marketing.

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Formulis Web Design FAQs

December 8, 2009

Not sure about the ins and outs of small business websites? Who owns your small business website domain name? What copyright issues are involved with designing your small business website’s graphics and brand image? Let’s review some of the most frequently asked website design questions.

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Consumer Buying Behavior: Understanding Five Stages Of The Buying Process

November 6, 2009

Confused about where your customers are in the buying process? Let’s take a look at consumer buying behavior and review the five stages of the buying process to more effectively target your marketing to the specific needs of each stage.

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