Online article marketing is all about syndication! The goal of articles marketing is to attract lots of eyeballs and lots of backlinks to your small business website. Over time, the result of a steady and continuous articles marketing campaign is to drive traffic to your website and climb the ladder of search engine rank.
What Is Online Article Marketing?
What Is Online Article Marketing?
Online article marketing is simply taking content you’ve written about your products, services, and business and syndicating that content on other websites. Just about anything can be used in articles marketing, including how-to-information, research you’ve conducted, product reviews, white papers you’ve written and more. As long as your articles marketing content isn’t overtly sales oriented, it can be used quite effectively to promote your business online.
Benefits Of Online Article Marketing
Online Article Marketing Improves Website Traffic
Over time, online article marketing will build traffic to your website. As your content is syndicated further online, more and more people will be exposed to your small business marketing. Some readers of your syndicated content will find value and decide to visit your small business website for more information. Some won’t make it back to your website. But that’s okay! Just like in any other type of marketing, online article marketing is a numbers game. The more people you expose to your marketing message, the more opportunity you have to convert new customers.
Online Article Marketing Boosts Search Engine Rank
Online article marketing has an enormous positive impact on search engine rank. Besides exposing large numbers of potential customers to your business, online article marketing builds valuable backlinks to your small business website. Backlinks are links from other websites pointing back to your website. So every time your articles marketing content is syndicated online, the links in your author biography and article lead back to your small business website. Each link, when optimized for search engines using keywords in the anchor text, will increase search engine rank.
Online Article Marketing Positions You As An Authority
Think of online article marketing as the new age, younger cousin version of public relations. Articles marketing is an opportunity for you to present your industry knowledge and expertise to a wide audience. Simply writing content that provides advice, insider information, industry news, and best practices will enhance your overall credibility. There is one caveat to building your credibility with articles marketing — you must provide quality website content. Don’t simply spam article directories and websites with shoddy, poorly-written content. It will reflect poorly on your business.
Online Article Marketing Is Mostly Free
I say mostly free because if you do it yourself, online small business marketing won’t cost you anything but time. And a lot of small business owners have more time than money, so the time investment is a beneficial trade off. But, to get the most bang for your efforts, you do need to be consistent with online article marketing. Create a schedule and stick to it! Cost can start to factor into the equation when you begin to expand your articles marketing. Once you reach your threshold and time becomes more valuable, look into hiring a professional SEM (Search Engine Marketing) firm to list your website in search engines and do the dirty work for you!
We’d like to hear from you! If you loved or loathed this article about online article marketing, leave us a comment below. Help us start up a discussion. We’d be more than happy to answer your questions and engage in civil debate. Thanks for reading!
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{ 2 comments… read them below or add one }
You provide some intriguing info in all these articles. This one, on article marketing, is a bit frustrating as are some of the others.
Reason? You flip off a phrase, don’t explain it, rave over it, but don’t tell me how to do it.
Example: syndicating to web sites, business directories. I don’t get from your article my above criteria under “Reason?”) I can’t believe it’s deliberate. CAN YOU EMAIL ME SOME INFO per the above? THANKS A MILLION! SANDYO
Hi Sandy,
This particular blog post on article marketing, per the title, is an overview on what article marketing is and the benefits of using it, i.e. how it can help 1) boost traffic to your website, 2) improve your rank in SERPs (search engine results pages), 3) position you as an expert in your field, and, 4) low cost form of marketing. It is not a step-by-step guide for implementing an article marketing campaign. That may need to be a follow-up post if other readers are interested in more of a “how-to” article.
Dear Readers, please comment with a request if you would like me to write more on article marketing!
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