A lot of small business owners question, “are mailing postcards effective?” The short answer on mailing postcards — yes! Bulk mail postcards are an easy, low cost opportunity for small businesses to attract new customers, stay in touch with current customers, and tap into new markets. Virtually every small business can take advantage of marketing with postcards and direct mail marketing.
An added benefit to mailing postcards in high volume is the discounted postage rate from the U.S. Post Office. Depending on the physical size of the postcard mailing, you can save $0.25 or more per postcard on postage — that can be a huge savings of $2,500 or more on 10,000 bulk mail postcards!
In order to get the most bang for your buck marketing with postcards, be sure to consider the following guidelines for mailing postcards.
Marketing With Postcards:
- Target Your Postcard Mailing — Spend some time preparing a solid list of contacts. Don’t blanket entire zip codes or local businesses simply for convenience. Marketing with postcards are most effective when the recipients already have a need for your products and services. It’ll really give your direct mail marketing ROI a boost! Formulis can help you purchase, rent or find relevant contact lists for your postcard mailing.
- Bulk Mail Postcards — Mailing postcards in high-volume saves you money on each piece mailed. The more postcards you mail at a time, the lower your postcard printing price and postcard mailing postage price is. When marketing with postcards, you can easily send 10,000 bulk mail postcards for the same price as a 2,500 piece postcard mailing sent at First Class postage rates.
- Aim For High Frequency — If possible, strive for higher advertising frequency over volume in marketing with postcards. You certainly don’t want to break the bank, but for example, if you have a strong list, send three different postcards to a smaller list of contacts, instead of sending one big postcard mailing to a huge audience. Frequently mailing postcards to the same list creates top-of-mind recall and stronger brand marketing.
- Be Memorable — Don’t skimp on hiring a designer to create your bulk mail postcards! Simply getting your postcard mailing into the hands of your prospects is tough enough, but you want your postcards to stand out from the crowd! Make sure your postcard mailing is attractive and memorable.
Mailing postcards is a fantastic marketing tool! Be sure to take advantage of bulk mail postcards to target specific niche markets, industries and customers. But keep in mind the above guidelines for mailing postcards. Spend some time making sure you have a strong list, then go guns blazing marketing with postcards!
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I worry, somewhat, that male designers design more for men, and that perhaps female designers do so by osmosis.
BadGirl, men and women do bring different perspectives to graphic design. But, I wouldn’t necessarily say that “male designers design more for men.” I came across an interesting study not too long ago about how male website visitors favored websites with lots of 3D graphics… websites that used lots of shadowing and imagery that made the site appear to have visual depth. Whereas women favored websites that were visually simpler, 2D and used more white space and earthier color palettes. Different audiences require different approaches to graphic design.