Welcome! Join us for episode two of our small business marketing Podcast! Today’s episode discusses the basics of small business branding and the importance branding and marketing play in creating a positive image of your business. Michael Borowiecki, President of Formulis, Inc. reviews three basics of small business branding, including: a quality small business logo, visually-matching marketing collateral, and a small business website.
Show notes for this episode:
- 00:00 – Introduction
00:52 – Summary of marketing Podcast
01:37 – Perception is your customer’s reality
01:44 – An overview of what small business branding is
04:26 – Three basic “starter” components of branding
04:42 – A quality business logo is key to branding
07:51 – What are marketing collateral materials
08:29 – Visual consistency is vital to your marketing collateral
10:20 – Why a website is important to branding your business
12:15 – The web and local small businesses
13:54 – Review of three branding basics
16:02 – End of Podcast wrap
16:37 – Copyright notice
We welcome your comments and feedback on our small business marketing Podcasts. Please leave a comment below, or call us directly at 866-247-0605 for help with your small business marketing.
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