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Las Vegas SEO: Promote Your Website Like A Shark Online

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fter your shiny new website is built, it's time to dust off the old Las Vegas SEO work boots and get cracking that whip on site promotion. Without a consistent effort to promote your website online, your site will slowly drift off into the sunset of obscurity. The following are a few basics for tackling three key areas of internet marketing.

Content Syndication & Article Marketing

Although a lot of websites recently got dinged by Google's latest Panda update (don't worry if you don't know what this is, just roll with me here), content syndication is still a relatively simple way to promote your site online, grow an audience and generate traffic. An easy way to do this is to take any blogs you've written or other online and offline marketing materials and rewrite them significantly -- add new ideas, concepts, topics, or simply update your piece with new material. Then submit that rewritten content to third party websites and industry-specific websites, online magazines, trade publications, e-zines (digital magazines) and other article submission websites.

Article syndication will help you achieve greater online reach, while also building valuable, targeted backlinks using keyword-specific anchor text to improve search engine rank for individual pages of your website.

Blog Promotion

If you don't yet have a blog for your website, get one now! Blogs are an excellent marketing tool for your target audience and they're very helpful to Las Vegas SEO and internet marketing. Once your blog is up and running online, start promoting it! Submit your blog's Feedburner or RSS feed to online feed directories and blog promotion websites. This will help promote your blog content to a wider audience, while also generating links from third party websites back to your site -- which is excellent for SEO.

Directory Promotion

Another old standby tool of internet marketers are online directories. Much like the Yellow Pages, there are many online business, local business, regional, industry and generic directories where potential clients can search for you. To get the most bang for your buck, continually submit your website and business to the free directories. Although online directories aren't a silver bullet for generating tons of web traffic, they are still helpful for site promotion and for generating valuable links back to your website.

Blog Commenting & Community Involvement

Go to where your customers are! If you know of specific websites, trade magazines, newspapers and blogs that your customers frequent for information -- go to them and become active in the online community. Start leaving relevant, insightful comments on other websites and blogs (don't forget to include a link back to your website!) and generally make your presence known as a helpful, trusted resource. These comments will not only help you network and drive traffic to your website, but the links back to your site can be dynamite in the eyes of Google due to their topical relevance to your website.

Social Media Marketing

Social media is quickly becoming an important metric used by Google and other search engines to determine a website’s topical authority, value and legitimacy. Social media helps build trust for visitors and search engines. The reason being, if you are active online and consumers are talking about your business and services, then your website is probably more relevant for search engine users.

Start by creating profiles with all of the major social media and networking platforms, such as LinkedIn, Twitter, Facebook, Google, and more. Then branch out into social networks hosted by business and industry publications, such as Business Week Magazine, Inc. Magazine, etc. At a very base level, these profiles can then be used to promote new content on your website, whitepapers, research and news about your business – which in turn, helps improve your website’s SEO and online reach.

Additional Internet Marketing

In addition, the following offsite search engine optimization techniques may need to be employed to help further boost your website's rank in search engine result pages and promote your site. Keep in mind, this is just the tip of the iceberg when it comes to Las Vegas SEO and website promotion.

• Press release writing and dissemination
• Social bookmarking and hub page development
• Paid directory inclusion
• Niche search engine submission
• Community and forum profile link building
• Forum posting
• Guest blog submissions

Michael Borowiecki