Distilled from years of experience, we’ve crafted a precise web design process for planning, designing and marketing small business websites. Our methodology ensures a smooth and orderly web design process — ensuring everyone stays on track, on budget and on message!
Web Design Process Step 1: Website Needs Analysis
At the start of any web design project, we first assess your requirements to clarify objectives, identify subjective preferences, discuss possible thematic approaches and uncover potential marketing pitfalls.
Formulis Web Design Process Flowchart.
The background information you provide gives us deeper insight into your business and market. It also helps us identify key marketing, web design and technical parameters required during the web design process. The information we gather during our initial needs analysis will also help to define the website’s production timeline, resources needed and web design costs.
Proposal Preparation
After we’ve reviewed the information gathered during needs analysis and conducted our own research on competitors and your target market, we’ll prepare a web design proposal. The web design proposal outlines your objectives, the scope of the website, overall marketing and branding strategy, and our recommendations. Our web design proposal may be amended, based upon your review and comments until both parties are satisfied the proposal is an accurate assessment of the website’s scope and requirements.
Web Design Process Step 2: Website Concept Design
Using one of the proposed website’s pages as an example, we design up to three conceptual approaches, or rough design approaches to the visual graphical design and layout of your website. Each of the web design concepts are displayed in the form of a sample web page, consisting of unrefined images or artwork and temporary body copy text. At this stage of the web design process, the concepts are adequate to convey what we believe is the best approach, but none of the concepts are developed to the point of being functional web pages. This prevents wasted effort should a course correction be necessary.
Initial Concept Review
After presenting the initial rough concepts, we’ll ask for your comments. The more objective and specific you can be, the better we will be able to respond. Comments are our input for polishing the concepts into a final direction for all elements of the website’s production.
Web Design Process Step 3: Website Design Development
Upon approval of the initial web design concept, we will start developing the graphical design and layout of the site’s lower level section pages. These designs are representative of the individual pages a visitor would encounter throughout the major content sections of your website.
Web Design Process Step 4: Website Technical Development
During Technical Development of the website, the approved section-level designs will serve as templates for the image splicing, programming and layout production of the fully-functioning web pages. At this stage of the web design process, the underlying structure of your website begins to take shape.
Web Design Process Step 5: Website Content Development
If requested during the proposal process, our team of copywriters will research, draft and write sales copy, research reports, articles, Blogs, press releases and other content for your website. All website copy will be written in keeping with the direction, objectives and marketing goals of your website.
Web Design Process Step 6: Website Review And Approval
Upon completion of your website’s technical development and content in the web design process, a fully-functioning Beta version of your site will be uploaded to our web hosting server for your review. After any minor adjustments have been made and once the site is approved by you, the completed website will be transferred to your web server, or your Formulis web hosting account. Your new site is now “live” to the public!
Web Design Process Step 7: Website Promotion And Marketing
Designing and programming your website is half the battle. Without listing your website in search engines, promoting your website online, search engine optimization and search engine marketing, your return on your website won’t be nearly as strong as when you consistently market your website online. After the site has been built, we execute your website’s marketing strategy, benchmark and monitor results, and track site activity.
Need a website for your business? Check out our Website Needs Analysis Wizard. It’s a free online quiz that takes only a few minutes to fill out, but will help you identify what website features you need, your online goals, and online marketing strategy. And, don’t forget to stop by our main website Formulis.com or give us a call at 866-247-0605.
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