Welcome! Join us for episode two of our small business marketing Podcast! Today’s episode discusses the basics of small business branding and the importance branding and marketing play in creating a positive image of your business. Michael Borowiecki, President of Formulis, Inc. reviews three basics of small business branding, including: a quality small business logo, visually-matching marketing collateral, and a small business website.

Show notes for this episode:

00:00 – Introduction
00:52 – Summary of marketing Podcast
01:37 – Perception is your customer’s reality
01:44 – An overview of what small business branding is
04:26 – Three basic “starter” components of branding
04:42 – A quality business logo is key to branding
07:51 – What are marketing collateral materials
08:29 – Visual consistency is vital to your marketing collateral
10:20 – Why a website is important to branding your business
12:15 – The web and local small businesses
13:54 – Review of three branding basics
16:02 – End of Podcast wrap
16:37 – Copyright notice

We welcome your comments and feedback on our small business marketing Podcasts. Please leave a comment below, or call us directly at 866-247-0605 for help with your small business marketing.

Related Articles You May Like:

1. Marketing Podcast Episode 1: Why You Need A Small Business Website
2. Three Branding Basics For Every Small Business
3. 5 Brand Marketing Tips To Become A Small Business Branding Superstar
4. Basics Of Writing Press Releases
5. Website Basics For Small Businesses Starting A Website

Welcome to our very first small business marketing Podcast! Today’s episode covers the importance of having a website for your small business marketing. Michael Borowiecki, President of Formulis, Inc. reviews some of the concerns small business owners have about the web, how the web is changing marketing, and why you need to get started with a small business website.

Show notes for this episode:

00:00 – Introduction
00:30 – Summary of marketing Podcast
01:05 – Concerns of business owners starting a website
01:44 – Do I need a small business website?
03:08 – Internet’s impact on traditional media and marketing
04:13 – Starting with a basic website
04:52 – Review of “brochure” websites
06:01 – Websites have become a standard for doing business
07:16 – How quality plays into your website, branding and marketing
08:37 – Having a website opens new doors for your business
09:21 – Compete against larger firms much more easily with a website
10:32 – Websites are becoming more integrated into other marketing
11:36 – When not to start a website for your small business
13:34 – End of Podcast wrap
14:32 – Copyright notice

We welcome your comments and feedback on our small business marketing Podcasts. Please leave a comment below, or call us directly at 866-247-0605 for help with your small business marketing.

Related Articles You May Like:

1. Marketing Podcast Episode 2: Three Small Business Branding Basics