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Marketing

What Is SWOT Analysis – Can SWOT Analysis Provide Super Small Business Marketing Powers

by Michael Borowiecki on December 10, 2009

What is SWOT analysis, it sounds really technical? Don’t worry, it’s not that bad! Follow along for a detailed look at how to prepare a company SWOT analysis to identify your strengths, weaknesses, opportunities and threats for small business marketing.

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Consumer Buying Behavior: Understanding Five Stages Of The Buying Process

by Michael Borowiecki on November 6, 2009

Confused about where your customers are in the buying process? Let’s take a look at consumer buying behavior and review the five stages of the buying process to more effectively target your marketing to the specific needs of each stage.

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Seven Vital Marketing Pieces Every Small Business Must Have

by Michael Borowiecki on August 24, 2009

Think of it as fuel for your marketing jet pack. No matter how small your business, the following seven marketing pieces are a must have. You should have them on hand and readily available to give to prospective clients, potential business partners, and other businesses.

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