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Internet Marketing

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are simple concepts, but can be quite complex to execute. If you’re new to marketing your website online, follow along as I explain what SEM and SEO are. Although this topic is a bit technical, I try to keep it simple and straight-forward.

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Is Social Media Marketing Missing The Boat?

by Michael Borowiecki on June 24, 2010

Social media marketing is exploding in popularity. Companies large and small are either already on Twitter, Facebook YouTube and Blogs, or scrambling to get online. But in our blind haste, are any of us actually seeing results with social media marketing? Are we even doing it right?

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Twitter Etiquette: 10 Rules For Using Twitter Without Being A Jerk

by Michael Borowiecki on January 25, 2010

Using Twitter to promote your small business online has grown into a key social media marketing tool for small business owners and the self-employed. If you’re just spreading your wings using Twitter for the first time, check out these ten rules of Twitter etiquette

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Using Keywords To Lay The Smackdown On Search Engine Rankings

by Michael Borowiecki on December 16, 2009

Using keywords to improve your small business website’s search engine rankings is an absolute must! If you’re still hemming and hawing at using keywords, it’s time to start doing! The following six tips will get you started with the basics of search engine keywords to propel your search engine rankings.

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Online Article Marketing – What Is Articles Marketing?

by Michael Borowiecki on October 30, 2009

Don’t know what article marketing is, or how it can help promote your small business website? An inside look at articles marketing and the traffic, search engine and financial benefits of online article marketing.

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How To Review Website Stats To Increase Website Visitors

by Michael Borowiecki on October 27, 2009

If you want to increase website visitors, you need to review your website stats and fix problem areas. Find out what key website stats you need to pay attention to, what they mean, how to interpret them, and how to apply website stats to fine-tune content.

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Beginner’s Guide: How To Increase Search Engine Rank

by Michael Borowiecki on October 9, 2009

Search engines don’t stand still. Results for keywords and phrases change constantly to compensate for new websites and to replace outdated sites. If you’re confused about search engine rank, follow these basic tips to increase search engine rank for your small business website.

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