by Michael Borowiecki on January 20, 2010
Good copywriting is more than simply spinning the latest copywriting secrets together. Really good copywriting sticks to your ribs like hot oatmeal on a chilly winter morning. Find out how to explode your small business marketing with these eight copywriting secrets.
by Michael Borowiecki on December 21, 2009
It sucks sitting next to a self-absorbed moron at the airport that can’t get the hint you aren’t interested in what he’s saying. Make sure your copywriting isn’t like “that guy.” Use the following eight copywriting tips to keep your readers interested, informed and excited. You too can write killer copywriting to market your small business!
by Michael Borowiecki on September 22, 2009
There are no magical secrets on how to write a sales letter. Don’t make outlandish claims, but do write a sales letter with a strong purpose and call to action. Follow along as we identify five key components for writing a sales letter that will keep your cash register ringing, and prevent your sale letters from hitting the garbage can!
by Michael Borowiecki on September 7, 2009
Your answers to these 14 questions will help you fine-tune your sales message and marketing by getting your business aligned with the wants and needs of your customers. The questionnaire is also designed to provide you with a better understanding of your business, your objectives and your customers.