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Branding

Stand for something, anything! Effective brand marketing finds a unique selling proposition for your small business and weaves a story around it. The following five brand marketing tips will help your refine your brand strategy to create a small business branding superstar!

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An American movie icon from the ’60s and ’70s, actor Steve McQueen was often referred to as the “King of Cool” for his tough guy persona and suave onscreen demeanor. So just what can a Hollywood actor teach small business owners about brand marketing and small business branding? Check out these three golden lessons on small business branding, inspired by Steve McQueen.

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What Does Your Website Brand Say About You?

by Michael Borowiecki on October 1, 2009

The perception you create for customers online with a compelling website brand image is their reality. Therefore it’s crucial that your website’s visual design reinforce and enhance your company’s overall brand and marketing strategy.

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Three Branding Basics For Every Small Business

by Michael Borowiecki on August 9, 2009

You wouldn’t show up to an important business meeting wearing mismatched socks and a shirt full of holes—you wouldn’t look very professional or competent. So don’t do it to your business. The image you create of your business for people is their reality.

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