“I want to go on that one!” As a kid, I loved going to the Six Flags Great America theme park. Six Flags did a great job of brand marketing at the time… and nothing beat the “Ragin’ Cajun” ride!
Brand Marketing Tips For Small Business Branding. Image Copyright SFGAmWorld.
For those who aren’t familiar, the Ragin’ Cajun was basically an oversized washing machine that would spin around faster and faster until the floor dropped out. You’d get a few laughs with your buddies while plastered to the wall with your feet off the ground. Then the floor would rise back up and the spinning would slow. It’s kind of funny how your small business branding has a lot in common with the Ragin’ Cajun! Who would’ve guessed small business branding and brand marketing can take lessons from a theme park ride?
Your brand marketing needs to tell a story about your business. Your small business marketing needs to provide customers with an irresistible siren’s calling that promotes your small business branding as unique. But just like the Ragin’ Cajun, don’t go overboard with your brand marketing. Not every customer will love your small business branding. And you certainly don’t want to make customers queasy with brand marketing that doesn’t live up to your promise or doesn’t fit with your small business marketing.
Five Tips For Turning Your Small Business Branding In A Brand Marketing Superstar
1. Keep Your Brand Marketing Promise
If your small business branding is focused on innovative, high-quality, environmentally-friendly products or services… make sure you consistently live up to that brand strategy promise. Any small business marketing activity by your company that does not adhere to your brand marketing promise will degrade customer confidence and your credibility. Not living up to your brand strategy is like a green energy farm tearing down the Amazon rain forest to build a plant. Your actions must match the promise of your small business branding and play into your SWOT analysis.
2. Be The Best You Can Be
It’s not just an adaptation of the U.S. Army’s “Be All You Can Be” brand marketing tagline. Strive to become the very best at what you do and tell customers in your small business marketing. Go guns blazing to become the best company. To produce the best products and services. To provide the best company culture for employees. And to provide the best customer support. Unfortunately, in today’s mass-produced slop fest, “good” is becoming a rarity, let alone excellent. Your quality and excellence will shine through in your brand marketing and endear customers to your brand strategy and website brand.
3. Make A Bold Statement
Shout it out loud and clear who you are and what your brand marketing and small business branding stands for. Be different! People crave unique experiences. Find a small business marketing angle other companies and competitors are failing to exploit and use that angle as a cornerstone to your brand strategy. Mold the consumer buying process around your signature brand marketing. Think about how the Raging Cajun ride provided visitors with a truly fun and unique sensory experience. Do the same with your small business branding and small business marketing.
4. Create A Flexible, But Unified Brand Strategy
Work with your small business marketing firm to ensure that every piece of your small business branding, whether it’s marketing collateral materials, an e-mail, a brochure, product packaging or your website brand strategy retain a consistent and visually-unified brand marketing image. That means, using a standard color palette, fonts, formats and writing style. It’s a fundamental component of successful brand strategy and solid small business marketing.
5. Keep Your Brand Marketing Relevant
Your brand strategy must be able to adapt to new markets, demographics, advertising media, technology, customers – you name it! Work to become an intelligent and proactive steward of your small business branding. Change your small business marketing and brand marketing materials when necessary. Your brand marketing must evolve with your business to remain relevant.
Level with us! Did you enjoy this article on small business branding? Have questions or concerns about brand strategy? Leave us a comment. We’d like to hear from you! Thank you for reading!
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