To blog or not to blog, that is the question facing a lot of small business owners. Business blogging, or writing a log or online journal on your website, has entrenched itself in small business marketing.
Not Sure You Need A Business Blog? Read These Five Reasons For Starting A Blog.
Starting A Blog: Five Benefits Of Online Blogs
Follow along as I point out five “pat-your-back” awesome benefits of starting a blog and small business blogging.
1. Google Loves Business Blogs
First and foremost, Google and the other major search engines eat up online blogs like a junk food junky eats Krispy Kreme donuts. Major blogging platforms like WordPress, Movable Type and Blogger are built with a heavy tilt towards search engine optimization. As a result, new business blog content is indexed by search engines rapidly. Resulting in greater and faster search engine exposure to your corporate blog and small business website.
2. People Love Online Blogs
Besides starting a blog to dramatically increase search engine rank for your website, prospects and customers love reading online blogs too! As internet marketing evolves, we’re seeing a continual shift towards more personal, less-formal social media internet marketing. Online blogs naturally foot the bill as a relaxed marketing tool for fostering one-to-one relationships as opposed to traditional marketing’s focus on building one-to-many customer relationships.
3. Starting A Blog Generates Website Traffic
Adding a business blog to your current small business website is a simple way to generate website traffic and loyal website visitors. Continual blog updates with compelling website content, such as industry news, how-to-articles, reviews and advice, help project an authoritative and knowledgeable image of your small business – while providing a steady stream of fresh, new content. Giving website visitors a reason to return to your small business website and corporate blog.
4. A Business Blog Is Your Bridge To Social Media
Even if you’re still confused and hesitant about social media marketing, by design, a corporate blog will automatically bridge that gap for you. Online blogs are built with social media marketing tools included or as add-on widgets… helping you get your feet wet with Web 2.0, but giving you total control over how deep you want to swim.
Want to allow comments on your site and to connect with other bloggers? Excellent, a business blog makes that quick and easy! Want to integrate Twitter, LinkedIn and Facebook to your corporate blog? Easy-as-pie! Want to include video, Podcasts and other media-rich content on your business blog? No sweat baby! Thinking about RSS? Done!
5. Starting A Blog Is Easy
All it takes is time and effort to write website content on a regular basis. If you’ve been avoiding starting a blog for fear of starting a website or because you struggle with computers – you can releax! Online blogs are very easy to maintain and update. Most of the free, hosted solutions like WordPress and Blogger handle all of the technical details for you.
Like the advertising campaign slogan, “Milk Does A Body Good,” starting a blog does a small business website good! Starting a blog is an easy, low-cost, exceptional marketing tool to help you increase search engine rank, drive traffic to your website, attract and interact with potential customers, and bridge the gap between traditional marketing with social media marketing and Web 2.0 techniques. So, if you’re still on the fence with starting a blog, get moving! The benefits of a business blog are extraordinary for any small business website.
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Great post Michael,
Maybe a continuation to this would be “keep on writing articles for your blog”. Just opening one and not adding anyting to the community doesn’t do too much for any business. Thanks for the great info!
Claudiu Geanta
Thank you for posting Claudiu! Excellent point. I agree with you… I find that most small businesses struggle the most with writing blog content consistently. It’s not easy. And sometimes it’s best to hire ghostwriters or content writers from your marketing/web firm to get the job done. But the marketing and search engine benefits add up as your blog expands. Cheers, and many thanks for posting!
Knowledge is power; I wear so many hats as a business owner and keeping informed on all the countless things I need to know isn’t always easy. The concise info you shared is appreciated. Thanks.
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