by Michael Borowiecki on December 28, 2009
An American movie icon from the ’60s and ’70s, actor Steve McQueen was often referred to as the “King of Cool” for his tough guy persona and suave onscreen demeanor. So just what can a Hollywood actor teach small business owners about brand marketing and small business branding? Check out these three golden lessons on small business branding, inspired by Steve McQueen.
by Michael Borowiecki on December 21, 2009
It sucks sitting next to a self-absorbed moron at the airport that can’t get the hint you aren’t interested in what he’s saying. Make sure your copywriting isn’t like “that guy.” Use the following eight copywriting tips to keep your readers interested, informed and excited. You too can write killer copywriting to market your small business!
by Michael Borowiecki on December 16, 2009
Using keywords to improve your small business website’s search engine rankings is an absolute must! If you’re still hemming and hawing at using keywords, it’s time to start doing! The following six tips will get you started with the basics of search engine keywords to propel your search engine rankings.
by Michael Borowiecki on December 10, 2009
What is SWOT analysis, it sounds really technical? Don’t worry, it’s not that bad! Follow along for a detailed look at how to prepare a company SWOT analysis to identify your strengths, weaknesses, opportunities and threats for small business marketing.
by Michael Borowiecki on December 8, 2009
Not sure about the ins and outs of small business websites? Who owns your small business website domain name? What copyright issues are involved with designing your small business website’s graphics and brand image? Let’s review some of the most frequently asked website design questions.