Consumer buyer behavior follows set patterns whether the purchase is simple or complex.
Consumer Buying Behavior: Understanding Five Stages Of The Buying Process
Confused about where your customers are in the buying process? Let's take a look at consumer buying behavior and review the five stages of the buying process to more effectively target your marketing to the specific needs of each stage.
Read more
Use Variable Data Printing (VDP) to create one-to-one marketing that rocks!
One-To-One Marketing: Creating Explosive Personalized Marketing With Direct Mail
One-to-one marketing is now and it's driving insane results! Follow along as I explain an actual one-to-one marketing campaign where we used direct mail and personalized marketing to blow the doors off of old school methods.
Read more
If you ramble in vague generalities when someone asks,
Going Up? How To Write A Not So Crummy Elevator Pitch
Do you find yourself bumbling when someone asks, "what do you do?" Get your foot in the door with a smart, confident and well-written elevator pitch. Learn how to write an elevator pitch for use at networking events and other business situations.
Read more