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From the monthly archives:

September 2009

Five Small Business Website Fears Conquered

by Michael Borowiecki on September 30, 2009

If you haven’t been living the last ten years of your life in the sand, you know how important a small business website is. But, for a lot of owners, starting a small business website can stir up a lot of fears. Inside are answers to some of the more common fears, from expenses to time commitments.

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Basics Of Writing Press Releases

by Michael Borowiecki on September 29, 2009

You don’t need to be a public relations master to use press releases to promote your small business. Inside we’ll answer the question, what is a press release? And cover the basics for writing press releases and press release tips for identifying editors, finding newsworthy topics, publishing and distribution.

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Ten Benefits Of A Website For Your Small Business

by Michael Borowiecki on September 28, 2009

A small business website is an explosive tool for marketing your business! But beyond the marketing benefits, a website can help your business become more efficient, communicate more effectively, and cut expenses. Follow along as we identify ten big reasons why you need a website for your small business.

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Benefits Of A Website For Small Businesses

by Michael Borowiecki on September 25, 2009

There simply isn’t an easier way. And it should be tops on your list of “Must Have Tools” for growing your business. A website is one of the easiest and most cost-effective solutions for any business owner charged with courting new business and managing customer relationships.

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Is Direct Mail Marketing Relevant?

by Michael Borowiecki on September 24, 2009

Direct mail marketing isn’t dead yet! Despite huge advances in personalization and lower costs of digital marketing; direct mail marketing offers a couple great advantages for small businesses. Even a relatively simple and small direct mail marketing campaign can grow your customer base.

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Marketing With Postcards

by Michael Borowiecki on September 23, 2009

Thinking about marketing with postcards to round up new customers? Just about every small business owner can use marketing with postcards to grow their business. Consider the following guidelines for mailing postcards — ensuring you get the most the most bang for your buck!

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How To Write A Sales Letter

by Michael Borowiecki on September 22, 2009

There are no magical secrets on how to write a sales letter. Don’t make outlandish claims, but do write a sales letter with a strong purpose and call to action. Follow along as we identify five key components for writing a sales letter that will keep your cash register ringing, and prevent your sale letters from hitting the garbage can!

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