by Michael Borowiecki on August 31, 2009
What problems are so excruciatingly painful that your customers are forced to take immediate action? What causes their teeth to ache and throb? What wakes them up in the middle of the night? Learn how to use your customer’s pain to influence their decision-making process, close sales and win more new business.
by Michael Borowiecki on August 24, 2009
Think of it as fuel for your marketing jet pack. No matter how small your business, the following seven marketing pieces are a must have. You should have them on hand and readily available to give to prospective clients, potential business partners, and other businesses.
by Michael Borowiecki on August 21, 2009
In this day and age, customers expect you to have a website. And in most cases, you simply aren’t “real” to them if your business isn’t online. To everyone around you, not having a website leaves a big ugly smudge on your credibility, professionalism and willingness to work with customers.
by Michael Borowiecki on August 15, 2009
Purchasing decisions aren’t based on logic. Even the most meticulous, detail-oriented, rational person defaults to emotion when buying everything from a pack of gum at the gas station, to word processing software for his small business.
by Michael Borowiecki on August 9, 2009
You wouldn’t show up to an important business meeting wearing mismatched socks and a shirt full of holes—you wouldn’t look very professional or competent. So don’t do it to your business. The image you create of your business for people is their reality.
by Michael Borowiecki on August 8, 2009
Baby steps forward are better than not taking any steps. Simply having a website for your small business, no matter how basic or tiny, will prove an invaluable marketing tool for your business. Every business has to start somewhere online! It is far better to start small and grow your website over time, than to delay starting a website.