Archive for August 2009

Marketing towards a pain or pains customers have is a powerful tool.
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Ouch! Using Pain To Motivate And Influence Customers

What problems are so excruciatingly painful that your customers are forced to take immediate action? What causes their teeth to ache and throb? What wakes them up in the middle of the night? Learn how to use your customer's pain to influence their decision-making process, close sales and win more new business. Read more
You need a few marketing basics if you want to be taken seriously.
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If You Don't Have These, You're Screwed! 7 Las Vegas Marketing Materials Every Business Needs

Think of it as fuel for your marketing jet pack. No matter how small your business, the following seven marketing pieces are a must have. You should have them on hand and readily available to give to prospective clients, potential business partners, and other businesses. Read more
With rapid changes in the internet and digital marketing, you'll be left in the dust without a website.
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Do You Need A Website For Your Las Vegas Business?

In this day and age, customers expect you to have a website. And in most cases, you simply aren't "real" to them if your business isn't online. To everyone around you, not having a website leaves a big ugly smudge on your credibility, professionalism and willingness to work with customers. Read more
Emotion overides logic in sales and marketing. For example,
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Manipulate Your Customers Using Emotion Instead Of Logic

Purchasing decisions aren’t based on logic. Even the most meticulous, detail-oriented, rational person defaults to emotion when buying everything from a pack of gum at the gas station, to word processing software for his small business. Read more
Win big with these three basics of branding your Nevada business.
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Three Branding Basics For Every Las Vegas Business

You wouldn’t show up to an important business meeting wearing mismatched socks and a shirt full of holes—you wouldn’t look very professional or competent. So don’t do it to your business. The image you create of your business for people is their reality. Read more
Your website should be a hub to your overall marketing plan.
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Set Your Las Vegas Marketing On Fire With A Website For Your Business

Baby steps forward are better than not taking any steps. Simply having a website for your small business, no matter how basic or tiny, will prove an invaluable marketing tool for your business. Every business has to start somewhere online! It is far better to start small and grow your website over time, than to delay starting a website. Read more