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From the monthly archives:

August 2009

Using Pain To Motivate And Influence Your Customers

by Michael Borowiecki on August 31, 2009

What problems are so excruciatingly painful that your customers are forced to take immediate action? What causes their teeth to ache and throb? What wakes them up in the middle of the night? Learn how to use your customer’s pain to influence their decision-making process, close sales and win more new business.

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Seven Vital Marketing Pieces Every Small Business Must Have

by Michael Borowiecki on August 24, 2009

Think of it as fuel for your marketing jet pack. No matter how small your business, the following seven marketing pieces are a must have. You should have them on hand and readily available to give to prospective clients, potential business partners, and other businesses.

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Do I Need A Website For My Small Business

by Michael Borowiecki on August 21, 2009

In this day and age, customers expect you to have a website. And in most cases, you simply aren’t “real” to them if your business isn’t online. To everyone around you, not having a website leaves a big ugly smudge on your credibility, professionalism and willingness to work with customers.

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Using Emotion Instead Of Logic In Selling

by Michael Borowiecki on August 15, 2009

Purchasing decisions aren’t based on logic. Even the most meticulous, detail-oriented, rational person defaults to emotion when buying everything from a pack of gum at the gas station, to word processing software for his small business.

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Three Branding Basics For Every Small Business

by Michael Borowiecki on August 9, 2009

You wouldn’t show up to an important business meeting wearing mismatched socks and a shirt full of holes—you wouldn’t look very professional or competent. So don’t do it to your business. The image you create of your business for people is their reality.

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A Small Business Website Is A Vital Marketing Tool

by Michael Borowiecki on August 8, 2009

Baby steps forward are better than not taking any steps. Simply having a website for your small business, no matter how basic or tiny, will prove an invaluable marketing tool for your business. Every business has to start somewhere online! It is far better to start small and grow your website over time, than to delay starting a website.

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